The aim of this article is to study the specifics of using virtual reality technology in the process of teaching foreign languages. The scientific and methodological literature on this issue is analyzed, and as a result of the analysis, the advantages, disadvantages, and difficulties of implementing this technology are identified. Despite the prospects of using VR technology in education, practical application is necessary to assess its effectiveness. Based on the obtained information, an attempt is made to provide recommendations for overcoming the difficulties of implementing and using VR in language education. These recommendations include supporting innovations in education, increasing teachers' competence in the field of virtual reality, expanding the diversity of VR content, standardizing the use of this technology in education, and controlling its impact on students' health. The research also concludes that the concept of "virtual reality in language education" requires clarification, and an attempt is made to define it. Key principles (didactic expediency, professional orientation, interactivity, connection of theory with practice) and approaches applicable in the process of using VR in teaching foreign languages are identified and substantiated.

The article describes the experience of the self-determined educational standard in linguistics creation, considers the problems and prospects of its implementation. Particular attention is paid to the understanding of the new educational model of the levels of basic higher education and specialised higher education of Master's degree programmes in the field of study 45.03.02 and 45.04.02 Linguistics. It is noted that the transition to the self-determined educational standard allowed to increase the terms of study at the basic level of higher education, which gives the opportunity to expand the qualification of the graduate and improve the quality of education. The article touches upon the topic of formation of life and educational route of a student through the choice of educational tracks and modules. It also explains the principles of dividing the level of specialised higher education into applied and research master's programmes. It is emphasised that an important aspect was the continuity from the Federal State Educational Standard to the self-determined educational standard and orientation to the Professional Standard 1438 ‘Specialist in the field of translation’. The definition of qualifications and learning outcomes has become an important component in the development of the self-determined educational standard, as the Federal State Educational Standard did not take this point into account, and the qualification prescribed depended on the level of education: Bachelor or Master. An integral part of the work on the self-determined educational standard was the formulation of general professional and professional competences, as well as their indicators.

The article is devoted to the work of the Nobel laureate in literature – the British post-colonial writer with Tanzanian roots A. Gurnah. The purpose of the work is to analyze his   novel "Desertion" (untranslated into Russian) in the context of postcolonial discourse, paying special attention to the poetics of the text. It is known, in 1970-80s, as a result of the collapse of the colonial world and the influence of post-structuralist philosophy, a post-colonial theory arises. Today in the world this theory is one of the leading in the study of modern literature. We have chosen cultural-historical, psychoanalytic and structural methods for analyzing the text of A. Gurnah. Racism, women's rights, education problems on the African continent, emigration become key meaning-forming topics of the analyzed novel. These problems are intertwined with the theme of spiritual search, love between a man and a woman, good and evil, universal values are put in the center of the corner. The text contains an understanding of such moral and ethical categories as shame and guilt, the line between the forbidden and the permissible. Addressing thematic diversity, the author explores phenomena such as trauma and ways to overcome it through pronunciation or silence. The work is characterized by many voices, complex focalization.

In the article are being explored categories of predicate affix and personal affix in the Turkish language. In the author’s opinion, the interpretations common in Russian-speaking Turkology do not correspond to current practice and create fundamental difficulties for Russian speaking students in the learning process. The purposes of the study undertaken are: to analyze classical Russian and Turkish grammar books; based on morphemic, semantic and syntactic   methods of analysis, to identify problematic aspects; to explore the latest trends in Turkish linguistics in this topic; to propose an interpretation option for discussion. As a result, it managed to find out that the incompletely correct definition and delimitation of the categories of predicate affix and personal affix by Russian-speaking Turkologists originates in classical Turkish linguistic literature and is obviously associated with the accelerated transformation of the language from Ottoman to literary Turkish. At the moment, among Turkish linguists there are supporters of interpretations that more accurately reflect the current state. In the author’s opinion, it turned out to be possible to clearly differentiate and define the categories of predicate affix and personal affix, as well as describe the logic of their integration into the general concept of Turkish grammar.

This article examines the use of anglicisms as a tool for attracting audiences in Kazakhstani media discourse. Based on an analysis of 2024 media texts sourced from Kazakhstani news portals on social networks, the main motives for using anglicisms are identified. The findings   demonstrate how anglicisms contribute to the popularization of materials and enhance their competitiveness in the context of globalization and the digital transformation of media. A sociological survey was also conducted among 460 respondents from Kazakhstan to explore their attitudes toward the use of anglicisms in media. The survey results revealed that most respondents view anglicisms as a sign of modernity and globalization, although some expressed concerns about their impact on linguistic culture and traditions. The study highlights the main reasons for using anglicisms, including adding modernity and relevance to texts, linguistic economy, resolving semantic ambiguity, the absence of equivalent terms in the recipient language, creating emotional expressiveness, and fulfilling social functions.The research results can be useful for journalists, editors, and media communication professionals in developing content that balances global trends with the cultural characteristics of the Kazakhstani audience.

Advertising attracts the attention of different social strata. And since youth is the most active stratum of society, attracting its attention is carried out through the use of youth vocabulary. Thus the effect of expressiveness is achieved, which increases the probability of reading the advertising text. The purpose of the article is to identify the linguistic means of expressiveness in German-language advertising, the target audience of which are different social strata of society. The article considers the linguistic means of expressiveness used in German advertising to attract the attention of consumers representing different social strata of society. The novelty of the study lies in the identification of youth vocabulary in advertising and means of achieving the effect of expressiveness, attracting the attention of consumers. The results showed that among the means of expressiveness used in German advertising, the first place is occupied by epithets (29%) and hyperboles (26%). The second position is occupied by deliberate spelling errors (20%) and graphic emphasis (17%), and the third place is occupied by phraseologisms (5%) and comparisons (3%) as the smallest group of expressive means. Youth vocabulary becomes a part of everyday speech and is very often used to attract the attention of consumers of goods and services.

In the modern world, more and more people are interacting with representatives of different cultures, and understanding the differences in speech etiquette formulas is a key factor in successful communication. The article examines the differences in speech etiquette formulas in Arabic and Russian cultures using the example of the "Invitation" intention. The relevance of the study lies in comparing the speech formulas of Russian and Arabic speech etiquette and identifying their specificity. The authors note that Arabic formulas reflect respect for elders, politeness, and hospitality, which is associated with the traditional way of life in Arab countries. At the same time, Russian formulas are more direct and less formal. The authors emphasize that understanding and respecting cultural differences are key factors in successful communication between people from different cultures. The research results allow for a better understanding and evaluation of the peculiarities of Arabic and Russian speech cultures, the specifics of communication and interaction during invitations. This study has practical significance for intercultural communication between Arabic and Russian speakers, and it can also be useful for specialists in the field of intercultural communication and translation. Overall, this article provides new insights and knowledge in the field of speech etiquette, paving the way for further research in the area of communicative differences and similarities between Arabic and Russian cultures.

The article under review is devoted to determining the most effective mechanisms for creating a consolidation space for the institutional discourse of workers’ union activity. The purpose is to analyze the functional and pragmatic potential of discursive means of ensuring the unity of goal-setting in communication, tasked to normalize the conditions of professional activity. The material includes texts of the personally oriented sections of the official website of the Stavropol regional organization of the Education and Science Workers’ Union of Russian Federation. The identification of illocutionary relevant areas is made based on the discursive-modus analysis. The key topical and situational positions of initial goals and dynamic tasks actualization markers described within the framework of the distributive analysis application. The theoretical work plan considers the possibilities of a Dialectical Relational Approach to identifying the illocution of the professional discourse dominant actor, as well as the specifics of the speech acts theory applying in the process of determining motivational and explicative aspects of creating consolidation utterances. As a result of the empirical material analysis, the following speech act characteristics of the scopus-oriented sections of the professional discourse workers’ union activity are revealed: 1) unification of prescriptive and declarative acts, 2) the initial position of invitive and vocative acts (generalized semantics), 3) lead intensification within strong comment stance. This equates to characterize the functional pragmatics of the analyzed professional discourse type as situational with reference to the retrotopic mythosemiotic space.

The article discusses the linguistic culture of the text “Akhtyylar/Memoirs/Erinnerungen” in a comparative aspect. This work attracts our attention as a unique work, which contains fragments of the national worldview, translated into Russian and German. The relevance of the work is connected with the practical need to study the linguistic and extralinguistic features of the first monument of Yakut fiction in a comparative aspect, taking into account the peculiarities of the presented linguistic picture of the world of three linguistic cultures. The purpose of the article is to identify and describe the linguistic and cultural features of the Akhtyylar text/Memoirs/Erinnerungen to clarify the meanings of linguistic cultures that do not have correspondences in the foreign cultural space. Research objectives: to find out the nature of linguoculturalism as a unit that includes both linguistic meaning and non-linguistic cultural meaning in the context of modern approaches to highlighting the problems of linguoculturology; to conduct a comparative analysis of the nature of linguoculturalism in texts in Yakut, Russian and German; identify possible options for the transfer of linguistic cultures in translated texts. Among the linguisticculturemes denoting objects of traditional Yakut culture, examples can be identified expressing the national measure of length, units of time, names of dishes, garments, types of housing, etc. For their relevant adaption in the translation language, such techniques as transliteration, calque, lexico-semantic substitution, descriptive translation are used. For further interpretation of the general national picture of the world of the Northerners, it is necessary to consider the ethnocultural portrait of Yakut in the context of the local biography presented in “Akhtyylar/Memoirs” by A.Ya. Uvarovsky.

The article is devoted to the issue of scientific and theoretical description of discursive means for achieving communicative success in political discourse through speech manipulation based on the conceptual opposition “government – people”. The purpose of this article is to identify lexemes representing the concepts of “government – people” in German political discourse. The relevance of the study is justified by the increase in the number of texts of a political orientation, but at the same time by a fragmentary study of the binary conceptual opposition “government – people”. The scientific novelty lies in the fact that in this work an attempt is made to establish the discursive specifics of the use of the conceptual opposition “government – people” as a mean of manipulating consciousness in its correlation with relevant linguistic and statistical data. The theoretical part of the article is to consider the concepts of speech influence and conceptual oppositions as a tool of manipulation. In the practical part, statistical data are presented that reflect the most frequent lexemes-representatives of the concepts under study. The research material is presented by the official political speeches of the Chancellor of the Federal Republic of Germany. As a result, data were obtained on the conceptual opposition “government – people”, which reflects the institutional aspect of the interaction of subjects of political communication. The significance of the results obtained lies in the applicability of the data obtained to effectively counteract manipulative speech influence in political discourse.